(#2) Customize it

Although BK may have been the first to say “Have It Your Way,” the millennial fashionista is taking this concept to the next level! Gucci was a pioneer in telling the customer she can have that designer bomber jacket or handbag with individualized patches, and retailers have adapted this DIY concept in many iterations. In a world full of “basic” chicks (clearly none of my readers), we now want something that will differentiate us from the girl to our right. 

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